Whether your business is small, medium, or large there are so many moving parts to keep it going - something to be fixed, something new to implement or learn, more staff to hire or train, the list goes on. One of the most important aspects to keeping your business thriving and growing is marketing. I know that the “M-word” can be intimidating to people, it sure is to me and I’ve run from it in the past. Usually the response goes something like this, “I’m terrible at marketing,” or “I need help but I don’t have any money to pay anyone” when the topic comes up.
If your response is similar to one of these you’re in luck. I have some simple tools to help you market your business, big or small, on little to no budget. You have to start somewhere and we all know that social media isn’t going anywhere so even if you think you’re not good at it follow these steps and work on your dedication. Marketing may cost money but dedication doesn’t. Like anything it’s a practice and a habit you need to build, and you will!
Marketing Tools That Won’t Break the Bank:
- When posting to social media, take high quality photos and videos and edit them to maintain visual consistency across your page. This doesn’t mean you have to go out and get a fancy camera, but pay attention to good natural lighting, holding the camera steady, and using tools to edit (there are so many, like ColorStory and Afterlight).
- Commit to your message, be crystal clear on it, and COMMUNICATE it. Even if you think you are clear on your mission or message write it down, talk to people about it, make sure you can communicate it clearly to others. Once you take something out of your head it’s easier to work on. Make it more accessible with language that other people can get on board with.
- Work with other people who may share part of your audience and partner up to do a giveaway or event. Marketing is a social thing and while we may still post about it on social media, and should, it’s also social off the screen. Joining forces with someone else who shares your message or another local business can be valuable to spread your reach and show your interest in your community.
- Incentivize your existing customers to share about you. If you have consistent customers who are already loving what you’re doing, use them! Invite them to help you spread the word by sharing something they love about your business on their social media pages. Maybe give them a little perk for sharing about you or offer them something if someone finds you through them sharing.
- Play up your strengths and keep repeating them out loud so that everyone knows what you’re good at and why to choose you. Just because you post something once doesn’t mean that everyone will see it. Once you are clear on your message keep repeating it. Brainstorm posts that reflect your core values as a business and what you have to offer, then keep repeating it to your guests and on your social media pages. It may feel overly repetitive but you have to grab people’s attention and you want as many people to see it as are able, afterall, it’s the reason you went into business, so share it!