Alicia Dale

Alicia Dale
Alicia is a savvy business professional with a passion for the hospitality industry - the entire industry. A world traveler, with a love of the culinary arts, Alicia's experience includes bartending, restaurant host, coat check, cocktail server, private family sous chef assistant and event planner. Alicia's experience ranges from cash-only dive bars, a 3rd generation family owned business, to outdoor concert venues, to elegant environments that cater to a discriminating clientele. This varied experience, of course, has resulted in many stories, best practices and insights she just can't wait to share. Stay tuned!
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Recent Posts

Have a More Happenin' Happy Hour

Posted by Alicia Dale on Feb 22, 2019 9:00:00 AM

Happy Hours can be a great marketing strategy to draw traffic to your establishment. Make sure to know the laws and restrictions as they vary...

The Highs and Lows of a CASH ONLY Business Model

Posted by Alicia Dale on Jan 2, 2019 9:00:00 AM

There is a lot of controversy around restaurants not accepting cash, but what about those that only accept cash? Yes, it's still done. You'll see...

Marketing the Tax Benefits of a Dinner Party

Posted by Alicia Dale on Dec 21, 2018 9:00:00 AM

The 2018 Tax Reform Bill eliminated entertainment expenses as a write off. The good news is the business meal deduction has been increased to a...

Should You Write a Cookbook?

Posted by Alicia Dale on Dec 10, 2018 9:00:00 AM

The answer is 'maybe'. One advantage restaurants and Chefs have is a built in audience. If you choose to write a book you can market it online or...

Hurry!  There are 50+ days left to Capture 2018 Tax Benefits!

Posted by Alicia Dale on Nov 14, 2018 9:00:00 AM

The Tax Reform Act of 2018 officially known as the "Tax Cuts and Jobs Act" will create immediate benefits for many small business. Not a fan of...

Is Serving Alcohol to Underage Guests Ever OK?

Posted by Alicia Dale on Oct 30, 2018 9:00:00 AM

Violating liquor laws can result in severe fines, a temporary or even permanent shut down of your establishment. Laws vary from state to state so...

Chicago Gourmet "Rock the Fork"

Posted by Alicia Dale on Oct 4, 2018 8:00:00 AM

Thousands of people attended the engagingly named Rock the Fork on Sunday even though it coincided with an afternoon Bears game on a pleasant...

Who Holds the Owner or Manager Accountable?

Posted by Alicia Dale on Sep 26, 2018 8:00:00 AM

Like it or not, studies show that at least half of all employees leave a job or choose to stay because of their manager. With turnover rates being...